FOOD STIMULI AND GENDER

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It is recognizable that many statistically significant correlations were found between
the data collected in the questionnaire and the eye-tracking data. Positive significant
correlations are highlighted with light grey and negative significant correlations with dark
grey. Almost all eye-tracking variables of high-calorie stimuli presented a significant
negative correlation with the variables attitudes on the effectiveness of a healthy diet,
practicing a healthy diet, and consumption of a healthy, low-fat diet. Most of these
correlations were strong (between ± 0.50 and ± 1). In the appreciation of a healthy diet
variable, however, the significant negative correlations with the ET variables high-calorie
sweet TVD, high-calorie sweet TFD, and high calorie not sweet TFD were only moderate
and small correlations. Correlations are considered moderate when the R-value is between
± 0.30 and ± 0.49 and correlations are considered small when the R-value is below + .29
(Statistics Solutions, 2016).
ET variables for low-calorie stimuli showed significant positive correlations with the
variables attitudes on the effectiveness of a healthy diet, practicing a healthy diet,
consumption of a healthy, low-fat diet, and appreciation of a healthy diet. However, less
correlations were present as with the high-calorie stimuli.
Overall, the results suggest that low-calorie stimuli receive greater attention when
there were stronger attitudes on the effectiveness of a healthy diet, a greater appreciation of
a healthy diet, more practicing of a healthy diet and increased consumption of a healthy,
low-fat diet. The correlation analysis was also completed for men and women separately.
Both groups were low in number. Therefore, the analysis was conducted using the Spearman