FOOD STIMULI AND GENDER

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In the high-calorie group, significant negative correlations were found. Total visit
duration and TFD in the hcs and hcns subgroups correlated negatively with attitudes on the
effectiveness of a healthy diet. A significant negative correlation was also found between
hcns (TVD and TFD) and hcs (TVD,TFD, and FC) and practicing a healthy diet. Negative
correlations also occured between hcns (TVD and TFD) and hcs (TVD, TFD, and FC) and
consumption of healthy, low-fat food. Appreciation of a healthy diet correlated negatively
with TVD and TFD in the lcs subgroup. In the high-calorie group, a total of 16 significant
negative correlations were found, ranging between moderate and strong.
In the women group (see Table 11), few correlations were significant; in the lowcalorie group, only VC in the lcnr and lcr groups correlated negatively with practicing a
healthy diet and consumption of healthy, low-fat food. In the high-calorie group, TVD and
TFD in hcs correlated negatively with practicing a healthy diet and consumption of healthy,
low-fat food. The TFD of hcns also negatively correlated with practicing a healthy diet.
These five last correlations were consistent with the men’s correlations. A positive
correlation was also found between hcs VC and appreciation of a healthy diet. A total of five
correlations regarding TVD and TFD had consistent results with the men’s correlations.
Another five correlations had an unexpected result, since these concerned the ET parameter
visit count (VC), which showed no single correlation for men. This variable measured the
number of visits on the AOI. Most of the correlations were interpreted as moderate.