FOOD STIMULI AND GENDER

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Table 11: Correlations of Eye-tracking Parameters and Questionnaire for Women

Stimuli
Low
Calorie
Not
Ready
Low
Calorie
Ready
High
Calorie
Sweet
High
Calorie
Not
Sweet

Effectiveness
ET Variable
r
P
TVD
-0.25 0.21
VC
-0.18 0.38
TFD
-0.27 0.18
FC
0.05 0.81
TVD
-0.24 0.23
VC
-0.04 0.86
TFD
-0.28 0.16
FC
-0.08 0.71
TVD
0.15 0.46
VC
0.17 0.42
TFD
0.10 0.63
FC
0.20 0.32
TVD
0.12 057
VC
0.17 0.42
TFD
0.08 0.68
FC
0.15 0.46

Appreciation
r
P
-0.01 0.96
0.04 0.85
0.03 0.89
-0.06 0.79
-0.23 0.26
0.27 0.18
-0.22 0.29
-0.19 0.34
-0.29 0.15
0.44 0.02
-0.30 0.14
-0.11 0.60
-0.10 0.64
0.15 0.48
-0.13 0.51
-0.11 0.60

Practicing
r
P
0.28 0.17
-0.39 0.05
0.31 0.13
0.05 0.80
0.25 0.23
-0.40 0.04
0.15 0.45
0.15 0.46
-0.46 0.02
-0.26 0.19
-0.51 0.01
-0.28 0.17
-0.36 0.07
-0.37 0.06
-0.40 0.04
-0.27 0.18

Consumption
r
P
0.17 0.42
-0.45 0.02
0.18 0.38
0.01 0.96
0.28 0.16
-0.40 0.04
0.24 0.24
0.07 0.75
-0.48 0.01
-0.31 0.13
-0.51 0.01
-0.26 0.20
-0.26 0.21
-0.24 0.23
-0.28 0.17
-0.12 0.56

Note: N = 26; lcnr = low calorie not ready to eat, lcr = low calorie ready to eat, hcs = high calorie sweet, hcns = high
calorie not sweet; TVD = total visit duration, VC = visit count, TFD = total fixation duration, FC = fixation count. Positive
correlations are highlighted in light grey and negative correlations are dark grey.

Overall, in this analysis, more significant correlations were found for men than
women. In the men’s group, significant positive correlations were found between the
questionnaire and low-calorie stimuli, and significant negative correlations were found
between the questionnaire and high-calorie stimuli. In the group of women, only five
significant negative correlations were found between the questionnaire and the high-calorie
stimuli. In the men’s group, no correlations were found with the visit count measure.
However, five significant correlations were found in the women’s group, four positive
correlations with low-calorie stimuli and one positive correlation with high-calorie stimuli.
In general, the results of the correlations divided by gender were more pronounced for men
than women.