How to design for your brand(1).pdf


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CASE
STUDY
THREE
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The McGrath family has
been building Orchard, their
fresh foods company, for
57 years. They deliver consistent
quality to their customers, and
continue to improve season
to season. Orchard uses no
pesticides or genetic enhancers
on their produce. They pride
themselves on their organic
methods, from the growth
of its fruit and vegetables to
their packaging and delivery.
The “Paper Bag Promise” of
100% natural food that was
installed by the Orchard
pioneer still lives today.