COLOR PALETTE
The Wednesday for Wishes
foundation has a soothing
palette made up of soft colors.
These colors have been muted
with a subtle transparency to

THE IMAGES
represent the opaque thistles
of a dandelion. The dandelion
is a common symbol within
brand imagery and is associated
with making a wish.

The image style chosen for
Wednesday for Wishes is made
up of decreased brightness,
a purple tint and heavy
x-processing. The combination
of these effects makes for a soft
and whimsical effect. In terms
of the content, Wednesday for

Wishes choose wild dandelions
as a theme in marketing material,
as they are synonymous with
the analogy of wishes. There
is also a subtle transparency
applied to the images to enhance
style and tone of the brand.

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