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miento, pero finalmente todo fluyó, por lo demás la ciudad es preciosa.

the reception was positive to the point that many of us
were surprised.

Creo que el spot ha despertado el interés de muchos peruanos en conocer la Amazonía. Ahora miramos más a la
selva. De alguna forma, todos los peruanos somos embajadores de nuestro país y, desde cada uno de los roles
o labores que desempeñamos, debemos identificarnos
con nuestra gastronomía, conocer nuestros atractivos
turísticos y, sobre todo, estar preparado para cuando
tengamos la oportunidad de relacionarnos con turistas
para así contarles lo maravilloso que es nuestro país.
Es un honor haber sido elegido embajador de la Marca Perú. Esto no sólo implica una gran responsabilidad,
sino también una gran oportunidad y satisfacción a nivel
profesional y personal.

I was impressed with the response from the public and
the respect for the work we were doing. The reaction
regarding our music was very positive, especially regarding
our dances and food. It was certainly something that
surprised me a lot. Even during the filming, people offered
us their kitchens and sites with a lot of love. They enjoyed
trying paiche, chonta and suri. When I saw the final result
of the spot was completely moved.
Gonzalo Torres
Now we look more at the jungle
I was able to appreciate the professionalism of the
creative agency and production company Cine70, a
high-level production and direction team. Everything had
been planned down to the minutest detail. It is worthy of
admiration to see Peruvian productions abroad.
Loreto, Italy, is a site of pilgrimage. Most people living
there are elderly, there weren’t many young people.
Maybe this made the approach a bit more complicated,
but eventually everything worked out. On the other hand,
the city is beautiful.

Claudia Portocarrero
Tenemos un país maravilloso con costumbres que generan curiosidad en los turistas
Me encantó participar en la grabación del spot LoretoItalia. Lo que más llamó mi atención fue la escena que se
grabó con una niña que extiende los brazos y salen miles
de mariposas. Es hermoso. Me ha sorprendido también
lo fuertes que son los pobladores de Loreto – Italia ya que
soportan un clima intensamente frío y, a pesar de que nosotros somos de la selva, no era fácil estar allí porque hacía
un frío terrible. Ellos estaban tan emocionados, estaban
tan involucrados en hacer realmente las cosas bien que
nos motivó a hacer las cosas mucho mejor aún.
Estoy muy agradecida con la oportunidad de conocer el
Loreto de Italia. En relación con nuestro Loreto, sólo tienen
el nombre, pues el Loreto de la selva es de clima caluroso,
de gente cariñosa, alegre y super amigable. Ahora sabemos que el Loreto de Italia es la ciudad más religiosa del

I think the campaign has attracted the interest of many
Peruvians to get to know the Amazon. Now we pay
more attention to the jungle. Somehow, all Peruvians are
ambassadors of our country and, from each of the roles
or tasks we assume; we should identify with our cuisine,
know our tourist attractions and, above all, be prepared
for when we have the opportunity to interact with tourists
so we can tell them how wonderful our country is. It is
an honor to have been chosen Marca Perú ambassador.
This not only implies a great responsibility, but also a
great opportunity and satisfaction at personal and
professional levels.
Claudia Portocarrero
We have a wonderful country with customs
that arouse curiosity among tourists
I loved participating in the filming of the Loreto-Italy
spot. What caught my attention the most was the scene
that was recorded where a girl holds out her arms and
thousands of butterflies come out. It’s beautiful. I was
also surprised about how strong people from Loreto, Italy,
are since they have to stand an intensely cold weather,
and even though we are not from the jungle, it was not
easy to be there because it was terribly cold. They were
so excited, they were so involved in doing things right, it
motivated us to do things even better.