FOOD STIMULI AND GENDER

44

Table 7: Attention Bias for Men and Women by Food Group

Stimuli
Low
Calorie
Not Ready
to Eat
(lncr)

ET Variable
Total Visit
Duration
Visit Count
Total Fixation
Duration
Fixation Count

Low
Calorie
Ready to
Eat
(lcr)

Total Visit
Duration
Visit Count

High
Calorie
Sweet
(hcs)

Total Visit
Duration

Total Fixation
Duration
Fixation Count

Visit Count
Total Fixation
Duration
Fixation Count

High
Total Visit
Calorie Not Duration
Sweet
(hcns)
Visit Count
Total Fixation
Duration
Fixation Count

t (z)

p

Gender
M
W
M
W
M
W
M
W
M
W
M
W

M
1.09
1.19
1.60
1.56
1.03
1.11
2.71
2.98
1.18
1.37
1.57
1.55

SD
0.26
0.20
0.27
0.23
0.24
0.19
0.61
0.47
0.21
0.19
0.27
0.26

Min
0.31
0.89
1.20
1.10
0.31
0.81
1.40
2.10
0.83
1.04
1.00
1.17

Max
1.61
1.65
2.20
2.10
1.51
1.57
4.30
3.80
1.62
1.95
2.20
2.00

M
W
M
W
M
W
M

1.10
1.28
2.95
3.22
1.21
1.07
1.68

0.18
0.18
0.59
0.54
0.24
0.19
0.24

0.82
0.94
1.89
2.22
0.66
0.47
1.20

W
M
W
M
W
M
W
M

1.51
1.15
1.01
2.97
2.73
1.21
1.10
1.75

0.25
0.23
0.17
0.53
0.54
0.22
0.19
0.30

1.00
0.65
0.46
1.87
1.40
0.71
0.64
1.07

W
M
W
M
W

1.55
1.13
1.02
3.38
2.99

0.26
0.20
0.16
0.59
0.57

1.13
0.65
0.61
2.33
1.86

1.46
-3.37 0.00
1.80
4.06
-1.69 0.10
4.39
1.67
2.27A 0.02
1.50
2.14
2.46 0.02
1.93
1.58
2.45A 0.01
1.34
3.80
1.56 0.12
3.73
1.71
2.03 0.05
1.44
2.33
2.41 0.02
2.00
1.51
2.06 0.04
1.31
5.27 2.03A
0.04
4.00

-1.43 0.16
0.54

0.59

-1.31 0.19
-1.77 0.08
-3.44 0.00
0.25

0.80

Note: N = 50, male (n = 24), women (c); total fixation duration and total visit duration are measured in seconds; visit
count and fixation count are measured in counts within the areas of interest; in column t(z), t-values and z-values are
shown; z-values are marked with an A