FOOD STIMULI AND GENDER

43

present only in the ready to eat group. This finding suggests that level of processing has an
influence on perception.

Low Calorie Ready to Eat

Low Calorie Not Ready to

Figure 10: Boxplots of Low Calorie Groups; ET Parameters Divided by Gender
Total fixation duration and total visit duration are measured in seconds.

From the boxplots for all groups (Figures 9 and 10) it is clear that women displayed
increased attention to low-calorie foods while men tended to prefer high-calorie foods. Tests
for statistical significance can be viewed in the following table.