THE LOGO

THE COLOR PALETTE

The geometric monogram
inside the circle is a typical
minimalistic symbol, which is
part of the Scandinavian style.
The O and P have been tightened
together using letter spacing
to symbolize the way furniture

and items in a house combine
to make a home. Enclosing your
logo inside a shape is extremely
functional. It means you are
able to place it with ease no
matter what the background.

Colors can produce an emotional
response, therefore the colors
you choose for your products
should be selected with care.
The palette below has outlined
a rationale behind the color
choice of each category.

This home ware company has
color coded its category sections
to easily identify with their
audience what each piece of
marketing material is about.

4,*,1#$=3/$<1,'&=($3/$(:,.",/3*$1(#<,/#(P$.+(1(0,1($.+($=,*,1#$-,&$=+,,#($0,1$-,&1$<1,'&=.#$#+,&*'$2($
#(*(=.('$)".+$=31(6$

COLOR PALETTE

LOGO

PLANTATION
GENERIC

PLANTATION

CRAFTING

EDIBLE

The logo is used in color variants based on category.

Plantation collection.
Plantation green is used
to celebrate all plants
and items made of
plant materials.

CRAFTING

EDIBLE

Crafting collection. 
This category encompasses 
all items containing paper 
and crafting materials.

The edible collection.
Blue is the color chosen to
represent all the culinary
and food associated
brand category.