FONT PAIRING

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Typography is one of the most
interesting and exciting parts of
graphic design. Different typefaces
represent different personalities,
so the ones you choose to for
your business will create a visual

footprint for your brand.
Just as certain colors work well
together, there is a science
behind font pairing also. Some
type combinations work better
together than others. A sans

serif and serif pairing is a nice
option, as the opposing styles
will create pleasing contrast.
You can use a more detailed or
elaborate typeface (like Sifonn or
Sacramento) as a header, these

are often called display fonts.
Remember, you don’t have to
use different typefaces to get a
dramatic effect: use light, bold
and italic versions from the
same family for versatility.

LUMBERJACK

BIG & BOLD

N OR WES TER

ANTON

ECONOMICA BOLD
Use the typeface Archivo Narrow
Regular for your body copy.

OKTOBERFEST

SIX CAPS

Use the typeface Open Sans
for your body copy.

GRAND OPENING

GERMANIA ONE
HAMMERSMITH ONE

ROBOTO CONDENSED
Use the typeface Lora Regular
for your body copy.