COLOR BREAKDOWN

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GREEN
Green traditionally
represents freshness and
the environment, a natural
color choice for any brands
related to the living world.

YELLOW
Yellow represents happiness
and joy. The warmth of this
color stimulates mental activity
and is said to capture more
attention than any other hue.

BLUE
Often used with technology
brands, the color blue is
associated with security, loyalty,
integrity and harmony.

ORANGE
Friendship and adventure are
represented by the color orange.
You will notice that a common
visual representation of sports
will include something orange.

RED
Passion, emergency, sexuality
and lust are the emotions
most often associated with the
color red. In eastern cultures,
red is the color of good luck.

PINK
Romance and love are celebrated
in pink, this hue also relates
to nurturing and compassion.
It is known to bring out the
empathetic qualities in people.

PURPLE
Purple stands for
independence, individuality
and inspiration. You will see
this color used to represent
spirituality and magic.

GRAY
They say this tone is known
as impartial, being not one or
the other. It’s commonly used
as a neutral color that has no
major emotion attached to it.