41

espera que, a fin de año, se obtenga 2,9 millones de
visitas en las redes sociales y 3,5 millones al final del
quinquenio.

had learned from that trip 20 years ago, when the whole
world used to say “no, you can’t” and the illusion of a
country (Peru) showed that the world was wrong.

- El slogan del spot “Todo lo que necesitas hoy está en
Perú”.
- El spot fue difundido, a lo largo de este año en siete
países: Argentina y Brasil, que fueron los países donde
se inicio la difusión, luego España, Francia, Alemania y
Estados Unidos. Al concluir el año llegará a China.
- En España, se llevó a cabo el lanzamiento en el Ceviche & Pisco Party, creado por Gastón Acurio.
- La campaña tuvo una inversión de US$ 5 millones.
- El spot tiene una duración de 3 minutos y fue reducido
para su difusión. Se dobló en alemán, francés, inglés
y español.

The director of the commercial, commissioned by
McCann, was Peruvian filmmaker Claudia Llosa. To
carry out the spot it was necessary to travel around the
country discovering the Peru of large buildings, the Peru
of business and exports, as well as the Peru of dream
beaches and landscapes telling stories that reach back
centuries.
About the launch
- The objective of the spot was to generate knowledge
and preference among foreign audiences to increase
investment, exports and attract more tourists. Expectations
for the end of the year are to get 2.9 million visits on social
networks and 3.5 million at the end of five years.
- The slogan of the campaign “All you need now is in
Peru.”
- During this year, the campaign was broadcasted in
seven countries: Argentina and Brazil, which were the
countries where the dissemination started, then Spain,
France, Germany and the United States. At the end of the
year, it will reach China.
- In Spain, the launch took place at the Ceviche & Pisco
Party, created by Gastón Acurio.
- The campaign had an investment of US$5 million.
- The campaign lasts three minutes and was shortened
for broadcast. It was dubbed in German, French, English
and Spanish.