How to design for your brand(1).pdf


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VINTAGE
‘70s-inspired photo filters are
in high demand. They echo
beaches, salty skin and general
summer bliss. In this image,
the brightness has been
decreased, to soften the blue
sky and create warmer tones.
Lowering the contrast takes
the edge off the hard gleam
in the palm tree. Adding a bit
of x-process, inflects green
tones into the sharp blue,
imitating an aged photograph.
Filter Code: 4653796466009a

VISTA
Make the still blue of lakes
and rivers gleam by increasing
contrast and saturation.
This helps the shadows
become more prominent
and separates the colors by
darkening specific hues
Filter Code: 5482a464661873