BRAND ELEMENTS
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COLOR

IMAGES

One of the most
vital components
to graphic design
is color. Limit your
brand’s choice to 3-4
colors. Ensure you
have at least one
light and one dark
tone for contrast.

An image speaks
a thousand words.
Images are a great
way to reinforce your
style and visually
represent your brand
ideals. Images with
copy space will let
your text breathe.

FILTERS

LUMBERJACK

Filters are an excellent
way to give your
graphics a unique
E C O Nflavor.
O M I CApply
A B OaL D
consistent filter across
Use the typeface
Archivo
Narrow for
all of your
imagery
Regular
for your bodybrand
copy. style.
a cohesive

NO R W ES TER

OKTOBERFEST

BIG & BOLD

ANTON
SIX CAPS

Use the typeface Open Sans
for your body copy.

GRAND OPENING

FONTS
Pick 2-3 fonts for
your brand. Combine
contrasting fonts —
such as a sans serif
and a serif — for
maximum impact.
Canva has hundreds
of fonts to tailor to
suit your brand.