Curso de promocion de ventas.pdf
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WALTERS R. G. (1991) “Assessing the Impact of Retail Price Promotions
on Product Substitution, complementary Purchase and interstore Sales
Displacement” Journal of Marketing Abril. Vol 55 Nº 2. Pp 17-28.
ZERRILLO P. y LACOBUCCI D. (1995) “Trade Promotions: A Call for a
more Rational Approach” Business Horizons Vol 38, number 4. JulioAgosto. Pp 69-76.