FOOD STIMULI AND GENDER

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4

Results

In this chapter, the participants are briefly described, and the results of the eyetracking data are presented. Statistical tests were conducted, as explained in Section 3.5.3,
to test the gender differences hypothesis established in Section 2.1.2. In Section 4.3, a
correlation analysis of the questionnaires and eye-tracking data is described. An analysis of
variables that may account for gender differences is also provided.
4.1 Participants
Of the 73 subjects who participated in the experiment, the data of only 50 was usable,
mainly because of the poor quality of the data. See Appendix H for detailed exclusion
criteria. Of the 50 eye-tracking recordings, 18 single trials had to be excluded from the
analysis due to AOI overlap and poor quality of data (see Appendix H).
Of the 50 participants included in the analysis, 24 subjects were male and 26 were
female. A sample description can be seen in Table 5 below.
Table 5: Sample Description Differentiated by Gender

Age in Years
BMI kg/cm²
Hours of Fasting

Men n = 24
Mean
SD
24
3
24.77
3.28
4.53
3.54

Note: n= number of participants

Gender
Women n = 26
Mean
SD
22
3
21.95
2.35
4.59
3.13

Total
Mean
23
23.31
4.57

SD
3
3.14
3.29