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How to Build a World Class Internet Lead Generation Program .pdf



Nombre del archivo original: How to Build a World-Class Internet Lead Generation Program.pdf
Autor: Peter Geisheker

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____________________________________________________________________________

Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

How to build a world-class Internet
lead generation program
Learn step-by-step how to build an Internet lead
generation program that provides you with a steady
supply of fresh leads and new customers!

By Peter Geisheker
www.geisheker.com
peter@geisheker.com

____________________________________________________________________________

Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

Last updated August 9, 2016
To make sure you have the most recent version of this free ebook, please go to
http://www.geisheker.com/ebook/ and click on the download button.

All rights reserved. No part of this publication may be reproduced in any form or by any means,
including photocopying, recording, or other electronic or mechanical methods, without the prior written
permission of Peter Geisheker, except in the case of brief quotations embodied in reviews and certain
other non-commercial uses permitted by copyright law.
Copyright © 2015 – 2016 by Peter Geisheker peter@geisheker.com

You may freely distribute this ebook to anyone you think will benefit from it. You may post a download
link to it on your website, post it to your social media accounts, and email it to your email list.
However, you cannot change any of the content in this ebook or claim it as your original work or
charge a fee for this free ebook. All content in this ebook is copyright protected.

____________________________________________________________________________

Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

Table of Contents
About the author, Peter Geisheker.............................................................................................................5
What is an Internet Lead Generation System.............................................................................................6
The 3 stages of the Internet Sales Funnel.................................................................................................12
The Lead Generation System...................................................................................................................14
B2B Inbound Content Marketing: Why the 2 biggest excuses for not doing it are completely false......18
The financial reward for testing hundreds of different Internet ads.........................................................21
Lead Program Checklist 1: Website Setup...............................................................................................23
Checklist 2: Social Media Account Setup................................................................................................25
Checklist 3: Facebook Advertising..........................................................................................................28
Checklist 4: Google AdWords Setup........................................................................................................32
Checklist 5: Email marketing setup.........................................................................................................34
Checklist 6: Landing Page Setup.............................................................................................................36
Want more leads and sales? Hire Peter Geisheker...................................................................................38
Peter Geisheker’s Client Testimonials.....................................................................................................39

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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

About the author, Peter Geisheker
I am the CEO of The Geisheker Group Marketing Firm (www.geisheker.com) and I have been
performing Internet marketing since 1997. I have created high volume Internet lead generation
programs for small start-up businesses all the way up to multi-billion dollar corporations.
I am a nationally recognized marketing expert and I have been quoted in Inc. Magazine, Entrepreneur
Magazine, FORTUNE Small Business Magazine, Money Magazine, The New York Times, The
Washington Post, The Chicago Daily Herald, InfoWorld Magazine, CIO, QSR Magazine, NBC News,
MSNBC.com, Nation's Restaurant News, Yahoo Finance, CNNMoney, and Search Engine Watch.

How to contact me
Email is always the best way to reach me. peter@geisheker.com.

Connect with me on Social Media
Connect with me on Twitter at: https://twitter.com/geisheker
Connect with me on Facebook at: https://www.facebook.com/geisheker
Connect with me on LinkedIn at: https://www.linkedin.com/in/geisheker

____________________________________________________________________________

Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

What is an Internet Lead Generation System
If you want to be successful in today's hyper-competitive global marketplace, it is essential that you
build an inbound content marketing lead generation program to attract and nurture a large audience of
people in your niche market so over time you can convert them into leads and customers.
What is an inbound content marketing lead generation program?
An inbound content marketing lead generation program is a system for creating free content that is
valuable to the people in your niche market and then promoting that free content using paid Internet
advertising. This is how you attract people in your niche market to go to your website and enter your
sales funnel. Think of the free content you create as a magnet to attract people in your niche market to
click on your ads and go to your website.
The free content you create and promote to your niche market may include blog posts, ebooks, white
papers, reports, podcasts, videos, webinars, infographics, etc. Then, you advertise on Facebook,
LinkedIn, Twitter, and Google AdWords to promote your valuable free content to your niche market so
people click on your ads to go to your website to access your free content and enter your sales funnel.
This is known as inbound content marketing.
Where most businesses see the biggest bang for their advertising buck is by promoting their free
content on Facebook and Google AdWords because those two companies offer the largest and most
highly targeted advertising platforms in the world. No matter what a person's interest (B2C or B2B)
you can find them and advertise to them on Google AdWords and Facebook.

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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

The biggest secret for being successful with “Social Media Marketing” lead generation
When you go to a website to read a blog post, and that blog post has thousands of shares on Facebook,
Twitter, and LinkedIn, it is almost always because that company paid to promote that blog post. That is
the big secret for how companies achieve success in social media marketing and inbound content
marketing for lead generation. They pay to promote their blog posts (and their other free content) to get
thousands of people in their niche market to go to their website and enter their sales funnel.
We tend to assume that when we see a blog post that has thousands of shares, that those shares are
natural and the company got them for free because the brand is popular or they are geniuses at social
media marketing. The reality is that most of those shares were generated from paid promotion on
Facebook, Twitter, and LinkedIn, as well as paying for blog promotion on Google AdWords and on
blog promotion networks called, “Content Syndication Networks” that place your blog post
advertisement on popular websites that are visited by millions of people.
Now you know why your blog posts only get a couple of social shares instead of thousands of shares.
It's because you didn't use advertising to promote your blog posts.
“Ahhh… excuse me but I thought this ebook was about building an online lead generation
program. Why are you talking about promoting free content and social media marketing?”
The reason I am talking about promoting free content and social media marketing is because it is the
foundation for building an inbound content marketing lead generation program. It is how you create an
advertising magnet to get thousands of people in your niche market to click on your ads and go to your
website to access your free content and learn about your business. It’s also how you get people in your
niche market to enter your sales funnel so you can nurture them and over time convert them into longterm customers.

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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

Why not just place regular sales-based ads to generate leads? Why do I have to create free
content and pay to promote it?
In the past companies only ran sales-based ads to generate leads and customers. It was a simple
advertising process where you placed an ad (online or offline) to sell something and then interested
people responded to it and contacted your company as a lead and/or purchased from you. If you knew
how to write great ads, this system worked well. Unfortunately, this sell-first advertising system does
not work very well anymore because people now see so many ads, especially on the Internet, that we
have built up a natural filter to ignore them.
We now live in a hyper-competitive global marketplace where we are bombarded by advertising on a
daily basis. Every day when you go on the Internet you will see hundreds of ads. By now you barely
notice them. By the end of today today you will probably have at least one hundred Internet ads served
to you. How many do you remember? How many did you click on? How many companies did you
contact? Did you buy anything from a company you did not know? Ads on the Internet have become
“white noise” that people have learned to tune out. This tuning out of advertising by the masses is what
led to the birth of inbound content marketing—businesses creating and promoting valuable FREE
content to attract people to visit their website. It is human nature that we are much more likely to notice
and click on an ad that is offering us something of value for free where we do not have to buy anything
compared to an ad that is just trying to sell us something.
Let's face it, people hate advertising. People hate being sold to. However, we love finding solutions to
our problems. We love getting valuable information for free (this free ebook for example). This is why
you need to write and promote blog posts and give away helpful free information, such as ebooks,
training webinars, videos, white papers, etc. Writing and promoting valuable free content gives your
niche market what they want—information that helps them solve problems. By doing this you are
building a relationship with them. They see you as a helpful expert who cares about making their life
better. They begin to trust you and form a relationship with you and your company. And once they trust
you, they will choose to do business with you!

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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

Here is an analogy to make it easier to understand the difference in psychology between advertising
(being sold to) and being offered something of value for free (inbound content marketing). I grew up in
rural Wisconsin and my family had a mini farm and some horses. Unfortunately, we did a poor job of
maintaining our wire electric fences and our horses often got loose and wandered through our rural
neighborhood. It was always my job to find them and bring them back home to our barn. The first few
times this happened I would go to them with the idea that I would just walk up to them, attach a rope to
their halter, and bring them back to the barn. That did not work. They would see me and run. Then I
would follow them, get close, and they would run again… with glee in their hearts. This would
sometimes go on for hours. The problem was that I was trying to get them to do something they did not
want to do—go back to the barn. Think of this situation as advertising where you are trying to get a
person to do something they either don't want to do or are not ready to do—buy what you are selling.
After several attempts at trying to walk up to our horses and put a rope on their halter to bring them
home, I learned that I needed to bribe them to get them to allow me to walk up to them and put the rope
on their halter. So, I started carrying sugar cubes with me. The horses would see me and I would put
out my hand so it was flat and I would let them see me put the sugar cubes into my hand. Then I would
say, “TREATS!” Now, instead of the horses running away, they would run to me! I had something of
value they wanted that I was willing to give them for free. People are the same. If you try to push
something on them that they do not want, or are not ready to buy, they will ignore you and resist you.
However, if you offer them something of value for free that they want, they will gladly come to you.
This is the value of inbound content marketing. It is a magnet (bribe) that attracts your niche market to
click on your ads and come to your website to begin a relationship with you.
Yes, I understand that people are not horses. However, we operate on the same principle of we will take
action and go to somebody when that person offers us something we want, especially if it is free, but
we will avoid people/companies who try to push us into doing something we don't want to do. This is
the difference between placing an ad that offers something of value for free without having to buy
anything (inbound content marketing) compared to placing an ad that says, “Hey you! Buy my stuff
now!”

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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

Secret #2: Use Google and Facebook Remarketing to nurture and convert the people who
previously went to your website into leads and customers
Attracting people in your niche market to go to your website by promoting free content is only the first
step in creating an online lead generation program. The second step is using Google AdWords
remarketing and Facebook remarketing (actually, Facebook calls it Retargeting) to build an “audience”
database so you can keep advertising to all the people who visited your website AFTER they have left
your website and they are surfing other websites. The remarketing advertising you do will be a
combination of promoting your new blog posts and free content as well as more traditional sales
focused ads.
What on Earth is Remarketing?
Have you noticed that often after you leave a website, that website's ads magically follow you almost
everywhere you go on the Internet? That is remarketing advertising and it is in my opinion one of the
most powerful advertising technologies ever developed. It is how you get the people who have visited
your website to come back to your website and become a lead and a customer. With remarketing, every
person who goes to your website is “tagged” with a pixel cookie and automatically added to your
Google AdWords and Facebook remarketing audiences. It is how you automatically create an online
database of people you can advertise to over and over to nurture them through your sales funnel and
convert them into customers. Remarketing is an Internet marketer's best friend.
Now when I say advertise to them with remarketing, I am not just referring to placing ads that say buy
my stuff or contact me as a lead. I am also referring to promoting your newest blog posts and other free
helpful content to give those people a strong incentive to come back to your website. This is how you
nurture your niche market to trust you, see you as an expert in your industry, and want to do business
with you.
Here is how you use remarketing in your online content marketing lead generation program
As we discussed previously, you create an inbound content marketing program where you use paid
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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

advertising to promote your content (your blog posts, free ebook, white paper, free webinar) to your
niche market so they go to your website and then are automatically added (tagged) to your Google and
Facebook remarketing audiences. You then nurture them and guide them through the 3 stage sales
funnel (see next page) by promoting your new blog posts to them as well as your products and services
using paid Google and Facebook remarketing ads. This is how you create a successful online lead
generation program.

On the next page I discuss the 3 stages of the Internet Sales Funnel.

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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

The 3 stages of the Internet Sales Funnel

1. Top of funnel: These are people who are first time visitors to your website and they probably have
never heard of your company and they do not know you or trust you. They are in the investigative stage
of the sales funnel buying process and they almost certainly are not ready to buy from you or even
contact you as a lead.
Think to yourself, how many times do you normally visit the website of a new company you have
never heard of before you decide to contact the company as a lead or buy from them? 3 times? 5 times?
10 times? 20 times? More? Rarely will a person attempt to do business with a company the first time
they visit that company's website.
Trying to immediately hard-sell new first time visitors to your website, or get them to complete your
lead generation contact form, will rarely work. You first need to nurture them by providing them with
valuable free content, which is the purpose of your blog and why you should write and promote at least
one new blog post each week. You then remarket to them over and over to promote your new blog
posts and new free content using Facebook and Google Remarketing. This is how you build a
relationship and trust.
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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

2. Middle of funnel: People in the middle of your funnel have visited your website at least a couple of
times, and they are reading your blog posts and learning about your company. They may not be ready
to contact you as a lead, but some may be getting close. At this point some are probably ready to signup for your opt-in email list IF you offer them something of value for free, such as a free eBook, free
report, free white paper, free training webinar, etc. You need to stay in contact with them to build trust
and brand name recognition by promoting your free content to them using Facebook and Google
remarketing. Besides promoting your free content to them with remarketing, you can also show them
remarketing ads to try and get them to opt-in to your email list, to register for your free webinar, and to
complete your lead generation contact us form, or even call you on the phone. At this stage in the
funnel you will begin converting some of these people into leads and customers.

3. Bottom of funnel: These are people who have been to your website many times and have read
dozens of your blog posts. They may have signed up for and watched your free webinar and they may
have subscribed to your opt-in email list. They know who you are and they probably trust you. These
are the people who are most likely to contact you as a lead and become a customer.
Internet buying behavior research has shown that a person often needs to visit a website several times
before they trust a company enough to contact them as a lead or buy from them. This is particularly
true for companies that sell high ticket items that cost thousands of dollars. The people in your bottom
of funnel are the people who are most likely to contact you as a lead and buy from you.

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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

The Lead Generation System
How to build an inbound marketing sales funnel for lead generation
Step 1: Attract people in your niche market to go to your website to engage them, to create trust, to
create brand recognition, and to build your online audience for Google and Facebook remarketing.
Remarketing is done by adding both a Google and a Facebook tracking pixel to your website. Then,
every person who visits your website is automatically added to your Google and Facebook remarketing
audiences so you can advertise to them over and over. You then use Google and Facebook remarketing
advertising to keep placing your ads in front of your audience to promote your new blog posts, to
convert them into subscribers to your opt-in email list, to get them to register for and attend your free
webinar, to get them to contact you through your online “contact us” lead generation form, and if you
have an ecommerce website, to buy your products.
Building a large and highly targeted remarketing audience is how you create a successful online lead
generation program.
Tactics you can use to attract highly targeted traffic to go to your website include:


Write and add at least one new blog post or new free content item to your blog every week.
Over time this will help you get a steady volume of free traffic from the search engines. It will
also help to make your website and blog the Wikipedia for your industry, which is a very good
thing for generating leads and new customers. To get more free traffic from the search engines,
make sure to add important search terms people in your niche market search for in your blog
titles, and your HTML title tag and description meta-tags (on page search engine optimization).



Sign-up for http://triberr.com which is a free service you can use to help promote your new blog
posts and where you can find great content from other people in your industry or niche market
to share on social media.

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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com



With Facebook advertising promote your blog posts on Facebook using highly targeted interest
based audiences, your “Website Custom Audience” (this is your Facebook retargeting list), your
Facebook Fans list, your Facebook custom audience created by uploading your in-house email
list of opt-in subscribers, and your 1% Facebook Lookalike audiences. Avoid trying to generate
immediate leads and sales with Facebook advertising. Facebook advertising is a tool to drive
highly targeted traffic to your website to begin your relationship and get those people on your
remarketing audience lists. It is with remarketing that over time you nurture those people and
they become leads and customers.
Think of Facebook advertising this way: just like with dating, you do not propose to the other
person 1-minute into your first date. With Facebook advertising you should not try to
immediately hard-sell a new person by sending them to your sales based landing page. They do
not know who you are, they do not know your company, they do not trust you, and they will
almost never contact you as a lead or buy from you the first time they visit your website. Just
like with going on dates and marriage, you need to first go on many dates over time before you
propose and get married. You first need to build a relationship and trust. It's the same thing with
Internet marketing. A person may need to go to your website 5..10..20..50 times before they
finally trust you enough to contact you as a lead and/or buy from you. If you try to hard sell
them immediately the first time they visit your website, you will turn them off and they may
never return to your website. The secret to being successful with online marketing and lead
generation is to make your website and blog a magnet to your niche market by every week
providing new and valuable FREE information and resources for them. This is how you build
trust and show you are an expert in your field and industry. That is why you want to write and
post at least one new blog post each week.



Google AdWords advertising. Consider using both pay-per-click search advertising and display
advertising. Understand that you should not be focused on generating immediate leads with
Google display advertising as display advertising (banner ads) work best for getting people into
the top of your sales funnel. That is why Google display advertising costs so much less per click
than Google pay-per-click search advertising. It takes time to nurture and convert people who

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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

click on banner ads into leads and customers.
If you are doing very targeted Google AdWords pay-per-click search advertising, then you can
send those people directly to a sales-based landing page, an opt-in page for your email list, a
contact us form, or to a registration page for your free webinar. People who conduct a search on
Google are generally much more motivated to take immediate action.
Just as with Facebook advertising, Google AdWords display advertising is a tool to drive
targeted traffic to your website to begin your relationship and get those people on your
remarketing audience list. It is with Google AdWords remarketing and Facebook remarketing
that you over time convert your website visitors into leads and customers.


Post a link to every new blog post you write on Facebook, Twitter, LinkedIn, Google+ the
personal Facebook pages of you and all of your employees, and other popular content sharing
sites like Reddit, Digg, etc. Also, it is very likely that the majority of your employees have at
least one social media account. Ask them to help your company by adding links to your new
blog posts in their social media accounts. This helps spread the word and drive traffic to your
website for free.



Paid promotion of your blog posts on LinkedIn. This can get a bit expensive as their minimum
click charge is $2 per click. However, if you sell big-ticket B2B items that have a large profit
margin, you should definitely test LinkedIn advertising. It may work fantastic for you.



Paid promotion of your blog posts on Twitter.



Promote your blog posts to your opt-in email list.



Create helpful videos and post them to your Youtube channel and promote them with Google
AdWords for Video.

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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com



Find businesses that have opt-in email lists of people in your niche market and contact the
business owner to see if you can pay to place an ad in their next email post to their subscribers.



Use paid blog promotion services (called Content Syndication Networks) to have your blog
posts promoted on targeted websites that your niche market visits. A few content syndication
networks to consider are Outbrain.com, Zemanta.com, Simplereach.com, Multivu.com, and
Taboola.com.

Step 2: Use Google and Facebook remarketing ads and your email list to nurture, re-engage, and
convert your past website visitors into leads and customers.
You do this by promoting your new blog posts to your remarketing lists and to your email list to get
your past website visitors to come back to your website and read your new content. This is how you
build trust and brand recognition.
You also create remarketing ads to attract past website visitors to go to your landing pages to subscribe
to your opt-in email list by offering them your free ebook, white paper, etc., in exchange for them
subscribing to your email list.
And, create remarketing ads that send people to your landing page(s) to persuade them to contact you
as a lead by completing your contact form or by calling you.
Some people may convert and become a lead and a paying customer after only engaging with your
website and content a couple of times. This is a very small percentage but it does happen. But the
majority of people will need to visit your website several times before they will convert and become a
lead and then a customer. Some will never convert. This is just the nature of people and the reality of
Internet marketing.

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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

B2B Inbound Content Marketing: Why the 2 biggest
excuses for not doing it are completely false
The biggest excuse why the senior management at many B2B companies say that inbound content
marketing will not work for them, and that it is a waste of time and money, is because they think their
product/service and industry is boring and there is nothing to write about. This assumption is dead
wrong and costing you potentially thousands/millions in lost sales.

B2B blog posts are not boring to your niche market
If your product and industry was boring, your product and industry would not exist. There would be no
products or services in your industry. There would be no trade shows or trade associations in your
industry. There would be no businesses in your industry. There would be no people or businesses who
buy the products or services you sell. You would not have started your business if your product/service
was boring and nobody had any interest in it.
The fact of the matter is that the industry you are in, and the products or services you sell, exist because
they serve an important purpose. They solve problems. They make the lives of people and/or businesses
easier. And making a person's life easier (or a business) is mighty interesting to the people whose lives
benefit from your product/service.
It does not matter if you sell industrial ball bearings, industrial freezers, or industrial gravel sorters;
there is a group of consumers (your niche market) who care a heck of a lot about it. It is for those
consumers that you create your free content (your blog posts, white papers, free ebooks, free reports,
free training videos, etc.) so they will see you as an expert in your industry who provides helpful
information, and they will want to do business with you.

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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

Simple blog topics to write about
“Okay Peter, you are correct in saying that I should blog. But what on earth should I write about?”
Simple. First, you create a list of the 20...50...100 questions people/businesses ask about your product
or service and then create a new blog post to answer each question. Then, every time a new question is
asked about your product or service or your company, you create a new blog post to answer it. To
create a big list of questions, ask all of your employees to provide you with a list of at least 10
questions people ask them about your product/service.
Here's more to blog about. What are the misconceptions people/businesses have about your product or
service or your industry in general? Each one will make a great blog post.

The second biggest excuse B2B companies give for not blogging
A second excuse B2B companies give for not blogging is they don't have the time to write blog posts.
The truth of the matter is that blogging does not have to take that much time. You don't have to write
10,000 word epic blog posts and try to win journalism awards. Many of the best blog posts are short,
written in very simple language, and get to the point quickly.
If it only takes you a couple of sentences to answer a question that people often ask about your
product/service, that's fine for a blog post. It's always much better to write something that is short and
simple than to write nothing at all. In the world of content marketing, writing something is always
better than writing nothing—as long as what you write is original and not copied from someplace else.
If you can help a person by providing 30 words of advice, that's a valuable blog post.
The quantity of words for a blog post does not equal quality. In fact, much of the time shorter blog
posts are better because people are busy and they may not have time to read long blog posts. There is
no reason to write about something for 2,000 words when you can say the same thing and provide the
same value in 200 words. Getting to the point fast is a good thing.
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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

You also need to promote your blog posts to get them in front of your niche market
Unfortunately, just writing and posting articles to your blog is not enough to be successful with
inbound content marketing. If you want to get a lot of people in your niche market reading your blog
posts, you need to pay to promote your blog posts to your niche market as I have described in detail
previously in this ebook.
In summary, every B2B business should be doing inbound content marketing of at least one new post
per week to provide valuable information to their niche market. Then, they should pay to promote those
blog posts to their niche market using Google, Facebook, LinkedIn, Twitter, etc. Doing so will increase
your number of leads and sales, especially if you're doing inbound content marketing consistently and
your competitors are not, or they are rarely doing it.
If you do not have the time to write blog posts and do Inbound content marketing for your company, I
have created an inbound content marketing service for you where my team and I will do all the work
for you. For more information about our full service inbound content marketing program and a free noobligation quote, email me at peter@geisheker.com.

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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

The financial reward for testing hundreds of different
Internet ads
When you create your Internet ads for your lead generation program, it's very important that you create
and test many different ads The reason for this is that some ads will attract far more people to click on
them while some ads will be duds that nobody clicks on. Without creating and testing dozens or even
hundreds of different ads, you will not give yourself the opportunity to create an ad that gets a very
high click through rate and beats the ads of your competitors. And getting a very high click thorough
rate on your ad will provide you with many financial benefits.
As an example, it can take the testing of over 100 different Google PPC Search text ads to create one ad
that delivers a click through rate (CTR) that out-performs all of the ads placed by your competitors.
This is known as a “unicorn” ad. Once you have created an ad that gets a higher click through rate than
the ads of your competitors, Google's algorithm will give your high performing ad the top ranking and
a greatly discounted advertising fee—sometimes a discount where you are paying up to 30% LESS per
click than what your competitors are paying! However, most Google PPC search campaign managers
only test a couple of text ads and therefore, they end up paying what is known among expert PPC
marketers as a “stupidity tax” for being lazy and placing boring ads that nobody clicks on. Yes, Google
punishes advertisers who place ads that get low click through rates by charging them a premium to
show their ads.
The financial reward you get for creating great ads that get higher click through rates than the ads of
your competitors is not just for Google PPC Search ads. Google, Facebook, LinkedIn, and Twitter all
reward you for creating great banner ads (including remarketing ads) that get a higher click through
rate than the ads of your competitos by giving you more ad views, top rankings for your ads, and
greatly discounted click and CPM fees. And, just like with Google, if you place poorly performing ads
that are rarely clicked on, Facebook, LinkedIn, and Twitter will charge you a premium to continue
displaying your ads.

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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

Another very important thing to consider with your ads is, if your ads are bad and your prospective
clients are not clicking on your ads, those potential clients are instead clicking on the ads of your
competitors and they are going to their websites and buying from them. How much is that costing you
every day in lost sales? Every week? Every month? Every year?
For example, if you place a Google PPC Search text ad that is shown to 100 people in your target
market every day—people who are searching for exactly what you sell—and your ad only gets a 1%
click through rate (1 person clicks on your ad for every 100 people who see it), you are missing out on
the other 99 people who did NOT click on your ad and instead clicked on the ads of your competitors.
Now, if you create and test 100 different text ads and you create an ad that gets an 8% click through
rate (out of every 100 people who see your ad, 8 click on it), you just increased the response rate to
your ad by 800%. And, by getting such a high click through rate (an 8% click through rate is
considered very good for a Google PPC Search Text Ad) Google will almost certainly reward you by
lowering your cost per click while putting your ad in one of the top 3 positions on their home page to
give your ad even more exposure and clicks!
The previous example I gave was based on only 100 people per day searching Google for what you
sell. What happens if 1,000 people per day search Google for what you sell and you have a poor ad that
only gets a 1% click through rate? Then only 10 people out of 1,000 are clicking on your ad and you
are missing out on the other 990 people. This is why creating and testing dozens of ads is so important.
It is a crime to allow your company to post poorly performing ads that cause you to miss out on nearly
all of the people searching to buy what you sell. How much does this cost you in lost sales and lost
market share?
In summary, you're financially rewarded for testing and creating great ads that get a high click through
rate (creating “unicorn” ads) and you're financially punished for being lazy and creating dull ads that
nobody wants to click on.

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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

Lead Program Checklist 1: Website Setup
1. The first thing you will need to do is create a free Google Gmail email account for use with all
of your Google services, such as Google Analytics, Google Tag Manager, Google AdWords,
Google+, Google Search Console, Youtube, Google Drive, Google Docs, and more. If you
already have a free Gmail account, feel free to use that account.
2. In my opinion, the ideal website for you to use is a WordPress website so you have the ability to
easily add blog posts to your website for inbound content marketing as well as to connect to all
of your social media accounts. Inbound content marketing will be the foundation of your entire
online lead generation program and it is very easy to do it with a WordPress website. However,
if you have a custom built website that is not a WordPress website, you can easily create a
WordPress Blog website that will simply serve as your website's blog and you can link to it
from your main website.
3. Create a free account with Google Search Console (formerly Google Webmaster Tools) so you
can monitor what search terms people use to find your website when they conduct a Google
Search. To create your free account go to https://www.google.com/webmasters/tools/
4. Create a free account with Google Analytics and add your website domain name. To create your
free Google Analytics account go to www.google.com/analytics/
5. In your Google Analytics account, get your website tracking code ID for use in Google Tag
Manager. Your Google Analytics tracking ID will be a code that starts with the two letters UAand is followed by 7 numbers. It should look similar to: (UA-123456-7)
6. Create a free account at Google Tag Manager at https://www.google.com/tagmanager/
7. Get your Google Tag Manager code and add it to every page of you website before the closing
HTML </body> code.
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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

8. In Google Tag Manager create a Tag for Google Analytics and setup the Trigger for every page
of your website.
9. In Google Tag Manager create a Tag for Google Remarketing and setup the Trigger for every
page of your website. To get this code you will need to have a Google AdWords advertising
account. If you do not have a Google AdWords advertising account, create one by going to
http://adwords.google.com.
10. In Google Tag Manager create a Tag for Conversion tracking and create a Trigger for your
thank you page(s). To get this code you will need to have a Google AdWords advertising
account. If you have multiple thank you pages for different email lists and different contact us
lead generation forms, you will need to create a separate Trigger for each page.
If you are confused at how to setup and use Google Tag Manager (yes, it can be very confusing), here
are some helpful Youtube videos that will explain everything:
Video 1: Google Tag Manager Key Concepts by Google Analytics
https://www.youtube.com/watch?v=7FXbsCWsEi8
Video 2: Google Tag Manager Fundamentals: Q&A Session #1 by Google Analytics
https://www.youtube.com/watch?v=XBCNJo9qGH8

Need help? Hire me to do it for you.
If you need help with Google Analytics and/or Google Tag Manager, I can help you. I am Certified in
Google Analytics. For more information email me at peter@geisheker.com.

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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

Checklist 2: Social Media Account Setup
1. Create a free personal LinkedIn.com account. Join and follow at least 2 discussion groups that
are highly related to your product, service, and/or industry. At least a couple of times per week
you should interact with those groups you joined to give your opinion on topics they are
discussing, to ask questions, to answer questions, and to provide helpful resources. Do NOT try
to sell in these groups or you will quickly be blacklisted as a jerk and you may be expelled from
the group. These groups are for professional networking and helping each other. Trying to sell
to the people in these groups by posting ads and other promotions is frowned upon. Some of
the groups you join may have over 10,000 members, so by being a helpful resource to them,
you can gain their trust and over time they will want to do business with you.
2. Create a free company page on LinkedIn.com. Make sure it looks very professional with high
quality graphics and professionally written text. Every business day you should post 1-5 links to
valuable industry content, be it an article you wrote or helpful articles or resources you found
that relate to your product/services, or industry. The purpose for this is to make your LinkedIn
company page a valuable information resource to people in your industry. That in turn will get
people to like and trust your company and want to do business with you.
3. Create a free Twitter account for your business. Conduct a search on Twitter using keywords
most related to your product, service, and industry. Follow 100 people, especially if those
people are well-known experts in your industry. Every business day you should post 1-5 links
to valuable industry content. This can be exactly the same content you posted to your LinkedIn
company page. The purpose for this is to make your Twitter page a valuable information
resource to people in your industry. That in turn will get people to like and trust your company
and want to do business with you.
4. Create a free Facebook company page. Every business day you should post 1-5 links to valuable
industry content. This can be exactly the same content you posted to your LinkedIn company
page and your Twitter account. The purpose for this is to make your Facebook company page a
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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

valuable information resource to people in your industry. That in turn will get people to like and
trust your company and want to do business with you.
5. Setup Facebook Authorship on your WordPress website (if you are using WordPress).
6. Create a free Google+ profile for your business. Follow at least 20 people in your industry,
particularly people who are known experts in your industry. Every business day you should post
1-5 links to valuable industry content. This can be exactly the same content you posted to your
LinkedIn company page, Twitter account, and Facebook company page. The purpose for this is
to make your Google+ company page a valuable information resource to people in your
industry. That in turn will get people to like and trust your company and want to do business
with you.
7. Create a free Pinterest business account. Go to http://analytics.pinterest.com and click on Get a
Business Account. Post pictures of your products, your employees, interesting “industry related”
pictures you find, infographics, and any other visual images that you think your industry will
find interesting and valuable. An insider tip is if you have short blog posts that fit in a single
screen-shot window, you can screen capture your blog post and save it as an image. Then you
can post it to Pinterest as an image. However, make sure your blog post contains an interesting
photo or graphic in it as Pinterest is all about photos and images, and just posting an image of
plain text with no photos or graphics will be seen as boring and it will not be viewed very often
or shared.
8. Instagram has now surpassed Pinterest for traffic, so you should create an Instagram account
and share photos to it just as you are doing with Pinterest.
9. Create a free account at about.me and connect it to your social media accounts that you created
in the previous steps.
10. Create a free account at Gravatar.com.

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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

11. Create a free account on Livestream.com for the future sharing of presentations.
12. Setup a free account on Klout.com and connect your social media accounts. Then, subscribe to
and update your status with three topics on Klout. Klout evaluates your social media presence
and provides you with a quality score for your social media marketing performance.
13. Create a free Youtube business account and post all of your company videos to it, such as
presentations, how to videos, video versions of each of your blog posts, FAQ videos where you
answer common questions customers ask you, etc. Video is HUGE on the Internet and it is
growing every day. It is so popular that Youtube has become the second largest search engine in
the world, only surpassed by Google. If you want to remain competitive you need to start
creating a steady supply of videos that you share on Youtube and Facebook. These videos do
not have to be professionally produced Steven Spielberg quality videos. Making videos with
screen capture software or using your smart-phone is good enough.
14. Posting 1-5 links to your LinkedIn, Twitter, Facebook, and Google+ page every day is a lot of
work. However, you can use a subscription based software tool like Hootsuite.com to automate
this process for you so you can post once to Hootsuite and then Hootsuite posts to all of your
social media accounts.

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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

Checklist 3: Facebook Advertising
Facebook advertising can be very complicated and quite different from Google AdWords advertising.
To save yourself the heartache of spending a lot of money on Facebook advertising only to produce
zero results, I highly recommend you first become fully trained in Facebook advertising by investing in
a complete Facebook advertising training program from an expert like Jon Loomer, Amy Porterfield,
Dennis Yu, or Mari Smith.
If you do not have time for training, you should consider hiring a highly trained Facebook advertising
expert like me ...hint hint… to build, manage, and optimize your Facebook advertising program for
you. By the way, I received my Facebook training by becoming a paid member of Jon Loomer's
“Power Hitters Club” which is arguably the most in-depth Facebook advertising training program in the
world. The only problem with Jon's training program is he has produced so much training material
(videos, guides, and private member blog posts) that it is difficult to know where to start.

Quick and dirty checklist for setting up Facebook advertising
1. Create a professional looking Facebook company page with high quality graphics and well
written sales text. Make sure your Facebook company page is more attractive and impressive
than the Facebook company pages of your top 3-5 competitors. First impressions are
everything, so make sure that when people see your Facebook company page for the first time
that they are impressed. https://www.facebook.com/business/products/pages/
2. Create an advertising account with Facebook using the Facebook Business Manager.
https://business.facebook.com/
3. In your Facebook Ads Manager create a Custom Audience Pixel.
4. Take the custom audience tracking code pixel Facebook gives you and add it to every page of
your website in the header HTML code section: <head> put it here </head>. If you use Google
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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

Tag Manager (and you should), you can create a new tag in Google Tag manager using your
Facebook pixel tracking code, and Google Tag Manager will add your Facebook tracking pixel
to every page of your website.
5. In your Facebook Ads Manager, create a Facebook conversion tracking pixel and add it to the
website thank you page a person is taken to after they subscribe to your opt-in email list. If you
have multiple email lists and multiple thank you pages, you will need to create a new
conversion tracking pixel for each list and thank you page so you can track the results for each
list. Put the conversion tracking code pixel in the header code section of each thank you page. If
you use Google Tag Manger, you should use it to place the conversion tracking code on your
thank you pages.
6. Create a Facebook conversion tracking pixel and add it to the thank you page a person is taken
to after they complete your lead generation contact form. If you have multiple contact us lead
generation forms and multiple thank you pages, you will need to create a new conversion
tracking pixel for each thank you page so you can track the results of each lead generation
contact form. You put the conversion tracking code pixel in the header code section of each
thank you page. If you use Google Tag Manger, you should use it to place the conversion
tracking code on your thank you pages.
7. Now that your tracking pixels are installed, in your Facebook Ads Manager create a Website
Custom Audience for 180 days. This will create an audience database of all the people who visit
your website from now on who have Facebook accounts. This audience will become the
foundation for your Facebook marketing program and sales funnel.
8. If you have an opt-in email list of at least 500 people, download that list as a CSV file with one
email address per line. Only save the email addresses in this file. Do not use an email list you
purchased from an email list broker. Only use your in-house email list of people who have
opted-in to your email list and know your company.
9. Go to your Facebook Ads Manager and create a new custom audience for your email list. You
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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

will be prompted to upload that CSV file you created. Each month you should update this
audience by uploading the most recent version of your email list to it.
10. Now that you have created your Facebook custom audiences, you now need to promote your
blog posts to those audiences. You do this by using the “Promote Your Post” tool inside the
Facebook Ads Manager and selecting the saved audience you want to promote that post to. This
will get people to click on your post to go to your website, where they will then be tagged and
added to both your Facebook and Google Remarketing lists. This is how you get targeted traffic
to your website and build your remarketing audience lists and your opt-in email list.
In regard to budget, that depends on how much traffic you want to send to your website and
how quickly you want to grow your business. At minimum you should start with a budget of $5
per day per each promoted post ad. Your cost per click may be anywhere from $0.10 per click to
$2.00 or more per click or more depending on how people respond to your promoted post ad.
If your promoted post ad has a catchy title, an eye grabbing image, and the promise of very
valuable free content that your niche market really wants, you will get a lot of clicks at a low
cost per click. On the other hand, if your promoted post title is boring, your image is not eye
catching, and the content your post is promoting does not seem valuable to your niche market,
very few people will click on your promoted post ad and your cost per click will skyrocket,
sometimes upwards of $5.00 or more per click. Yeah, ouch! If that happens, kill that promoted
post ad and either rewrite it to make it much more catchy with a better image and a promise of
more value, or just kill it and promote a new blog post on your website. The last thing you want
to do is waste your money by promoting a boring post that nobody clicks on because Facebook
will charge you for showing your ad even though nobody is clicking on it. The average charge
for Facebook to show your ad to 1,000 people is $10. So, if Facebook shows your ad to 1,000
people and nobody clicks on your ad, you just spent $10 (or more) for nothing.
If your promoted post is really popular, and you are getting tons of clicks at a very low cost per
click (under $0.30 per click), increase your budget to $10...$20... $100 or more per day and ride
the wave, especially if your audience size is 1 million people or more. However, every day you
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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

need to monitor all of your Facebook promoted posts because they do have a shelf life and after
your custom audience has seen your ad 2-3 times, they will become bored with it and your cost
per click will go up very quickly and you will stop getting clicks. Then it is time to kill that
promoted post and start promoting a new post to that audience. Another option is you can take
that very popular promoted post and start promoting it to a new audience that has not seen that
promoted post and ride the wave again.
11. Rinse and repeat item 10 above with every new blog post you write to continue to drive highly
targeted traffic to your website to get them added to your remarketing sales funnel.
12. As a final tip, Facebook advertising works best for driving targeted traffic to your website to get
people to enter your remarketing sales funnel. Facebook advertising does not work very well for
trying to directly sell products or services, especially if your products or services cost more than
$20.
The 12 items above will make total sense to you once you have become fully trained in Facebook
advertising. Again, if you want to learn how to do everything yourself, Jon Loomer provides what I
consider to be the most in-depth and advanced Facebook advertising training system in the world. His
training program is available if you join his private membership “Power Hitters Club.” You can learn
more at http://jonloomer.com.

Need Help? Hire me to do it for you.
If you do not have time to be trained and to build, manage and optimize your Facebook advertising
campaigns, you can hire me to do it for you. For more info email me at peter@geisheker.com.

____________________________________________________________________________

Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

Checklist 4: Google AdWords Setup
I am only going to provide you with a brief overview of how to setup your Google AdWords account
because teaching you how to build, optimize, and manage Google AdWords PPC, Display, and
Remarketing campaigns would require me to write a 200+ page book. However, I have included links
below to Google's AdWords training videos on Youtube:
Google AdWords training channel on Youtube:
https://www.youtube.com/channel/UCgl9rHdm9KojNRWs56QI_hg
Another great place to get Google AdWords training is at PPC University:
http://www.wordstream.com/learn

Quick and dirty Google AdWords setup
1. If you do not already have a Google AdWords advertising account, create one by going to
https://www.google.com/adwords/ and follow the step-by-step instructions. At this point I
recommend that you do not create any live ad campaigns. You first want to go through the
Google AdWords training videos at:
https://www.youtube.com/playlist?list=PL9piTIvKJnJMcu_SnDT6lzqsTUbYWeqYD
2. After you have created your account, you need to get your Google AdWords remarketing pixel
and add it to every page of your website. The best way to add it to your site is with Google Tag
Manager. Here is a video that explains what is remarketing, how it works, and how to get your
remarketing pixel to put on your website.
https://www.youtube.com/watch?v=wLBRiaKih6Q
3. Now you need to get your Google AdWords conversion pixel and add it to the “thank you
page(s)” people are taken to after they complete an action on your site, such as subscribing to
your email list, registering for your webinar, contacting you as a lead, etc. Again, Google Tag
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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

Manager is the best way to do it. Here is a training video:
https://www.youtube.com/watch?v=aw-CBM6F9rU
4. If you want to start advertising on Google with either pay-per-click search campaigns, display
advertising campaigns (banner ads), or remarketing campaigns, I recommend that you start by
watching the following beginner training videos by Google AdWords:
https://www.youtube.com/playlist?list=PL9piTIvKJnJMcu_SnDT6lzqsTUbYWeqYD

Need help? Hire me to do it for you.
If you do not have time to spend on training, you can hire me to build, manage, and optimize your
Google AdWords advertising so it is done right the first time and you do not waste thousands of dollars
creating ineffective campaigns. I am Google AdWords Certified and my marketing firm is a
Google Partner. For more information, email me at peter@geisheker.com.

____________________________________________________________________________

Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

Checklist 5: Email marketing setup
Email remains one of the world's best performing lead generation and sales platforms. That is why you
should have an opt-in email list that people who visit your website can subscribe to. It is also why at
least 25% of your paid advertising budget should be focused on trying to get people to subscribe to
your opt-in email list. As the world's leading Internet marketers always say, “the money is in your list.”
There are many different email marketing platforms to choose from, but I like http://aweber.com and
http://mailchimp.com. Both are affordable and fairly easy to use. There are also tons of Youtube videos
that will show you step-by-step how to setup your account and create email campaigns.
1. Create an account with either aweber.com, mailchimp.com, or any other email marketing
platform you like.
2. Create an email list.
3. Get the HTML code for your email subscription form and add it to your website, preferably on
every page. A tip with your opt-in email subscription form is that the more information you ask
for, the fewer people who will subscribe. To get the most subscriptions to your opt-in email list,
just have a single one-line form that asks people for their email address. Don't ask for their
name, company name, phone number, address, etc. All that does is kill conversions as people
hate giving their personal information to companies they do not know. In this beginning stage of
the sales funnel all you need is their email address.
4. To get people to subscribe to your opt-in email list, you absolutely must offer something of
value for free as a bribe. You have most likely seen this done countless times on different
websites you have visited where they offer a free ebook, a free report, a free webinar, a free
training video, etc., and when you click on the offer to get the free item, you have to enter your
email address into a form to get the free item. So, you need to create a free “something” of
value. A big tip is the more valuable your free gift is perceived in the mind's of your niche
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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

market, the higher your conversion rate will be for people subscribing to your email list. So,
make your free gift something of real value that your niche market will really want. Once you
have created your high value free bribe item, promote it like crazy on your website and with
Google and Facebook advertising to your remarketing lists to get as many people as possible to
subscribe to your email list.
5. Connect your email list to your RSS feed on your blog. This way every time you add a new
blog post to your website, a link to that blog post will automatically be emailed to all of your
opt-in email subscribers. This is a very simple and inexpensive way to nurture your email
subscribers to get them to contact you as leads and become customers.
6. Two to four times per month send a sales letter/promotion to your email list to convert them
into customers. Be careful about trying to sell to your email list more than once per week or you
will irritate them and they will unsubscribe.

Need help? Hire me to do it for you.
If you don't have the time or expertise to setup your email system and write your emails, I can do it for
you. I've been doing it for over 15 years and I am very good at it. For more information, email me at
peter@geisheker.com.

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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

Checklist 6: Landing Page Setup
When you are ready to start generating leads and sales with your advertising, you should always send
people to very focused landing pages—not to your home page or to a normal website page that has
distracting links all over it. Internet advertising statistics have shown that sending traffic to a sales
focused landing page instead of to a website's home page will immediately increase leads by 10% or
more.
When creating a landing page, you always want your landing page to match the text, color, and
graphics of your Internet ads to create psychological congruence. This is why each opt-in email list
and/or lead generation offer should have its own landing page, and each landing pages should have the
same look and sales message as the ads that are sending traffic to those landing pages.
Another tip with creating a landing page is that it should be entirely focused on getting the person
visiting that page to perform one single action. This action may be to opt-in to your email list, complete
a lead generation “contact us” form, download a white paper, or any other action that you want the
person to complete. The key is to remove all distractions so the person can only complete one action on
that landing page.
The best platforms for creating lead generation landing pages and sales funnels are
https://www.clickfunnels.com, http://leadpages.net, and http://unbounce.com. The best of these three is
https://www.clickfunnels.com. It has everything you need to create a complete end-to-end sales funnel.
Their technology is amazing and it is easy to use.
Here is a video that will give you an overview of ClickFunnels.com
https://www.youtube.com/watch?v=pCAlJYgoyxg
Here is a video that will give you an overview of Leadpages.net
https://www.youtube.com/watch?v=NTOLNogMjdE

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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

Here is a video that will give you an overview of Unbounce.com
https://www.youtube.com/watch?v=XQr06-Pesy0

Need help? Hire me to do it for you.
If you don't have the time or expertise to create your landing pages, write your sales message, and setup
your sales funnel, I can do it for you and I am very good at it. For more information, email me at
peter@geisheker.com.

____________________________________________________________________________

Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

Want more leads and sales? Hire Peter Geisheker.
I create Internet marketing programs that have increased leads and sales for my
clients by 15% – 300% in as little as 90-days. If you are serious about increasing
leads and sales at your business, I can help you. For more information email me at
peter@geisheker.com.

Connect with me on Facebook: https://www.facebook.com/geisheker
Connect with me on LinkedIn: https://www.linkedin.com/in/geisheker
Connect with me on Twitter: https://twitter.com/geisheker

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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

Peter Geisheker’s Client Testimonials
“I would like to thank Peter Geisheker and The Geisheker Group for the great job they did with our
marketing program and helping us acquire Cisco as a client. If you are looking for a results-driving
marketing firm, I recommend that you choose The Geisheker Group.”
Matthew Fisher
CEO, Dynamic Memory Solutions
“I want to thank The Geisheker Group marketing firm for the great job they did helping us build a
marketing program. Their marketing program helped us acquire a Fortune 500 client and get our
company on the map.”
Greg Taisto
CEO, CyntrX GPS Fleet Tracking
“We love working with The Geisheker Group marketing agency! Previous to working with you, we
spent thousands on marketing strategies with very little results. After working with you we have
increased our web traffic, Free Trials and membership 700%. Thank you! You are truly our heroes.”
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CEO, Complete Curriculum
“You did exactly what you told me you were going to do. Thank you for the great slogan, sales training,
marketing communications materials, and advertising campaign. Your marketing program is working
and we are getting great leads every day. I highly recommend you to any business that wants a
professional marketing program to grow their business.”
Brett Mcelwee
CEO, First Choice Medical Staffing
“SOMC is an expert in semiconductor subcontract management, but if we’re the only people who know
that, what the likely hood of attracting clients. And, if we do somehow manage to attract interest in our
services, does our message clearly state our positions? While our managerial expertise is irrefutable,
our marketing abilities lacked luster.
I was drawn to The Geisheker Group marketing company when I read their slogan, “We don’t help you
compete, we help you dominate” and thought this is really what needs to happen at SOMC. I met with
Peter who led our project from start to finish. From the initial interview, it was clear they had zero
understanding of my industry, but what became apparent to me was they did not need to. They
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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

understood what SOMC needed to come out on top of the pack, setting us above the competition.
Peter Geisheker, CEO of The Geisheker Group, has an exceptional ability for understanding today’s
ever-changing marketing world. Using his fresh ideas and methods has provided SOMC with a welldefined marketing strategy and an exciting approach to meeting our sales goals.”
John E. Fury, Jr.
CEO, SOMC – Semiconductor Outsource Management Company
“Action, innovation, professional service with a personal touch-these are some of the many bywords
that can be utilized when establishing a relationship with The Geisheker Group marketing agency. Our
company did extensive research on several marketing firms, including two local marketing firms before
deciding to place our business with The Geisheker Group. We have not been disappointed.
As three well-seasoned veterans of manufacturing management, we found ourselves lacking in sales
and marketing expertise. Establishing a relationship with Geisheker, a relationship that carries forward
today, we found them to be extremely knowledgeable and yet easy to work with, a key factor when
dealing with marketing amateurs such as ourselves. They always took the time to answer our questions
thoroughly; often quoting reference material for us to study off-line and the relationship grows stronger
as time moves on.
We would recommend, without reservation, The Geisheker Group for any company wishing to develop
a marketing and sales plan which requires thinking out of the box and applying innovative solutions to
real problems in the business world.”
William McGuire, Walter Burt, and Robert Shook
Founders, Manufacturing Business Solutions, LLC.
“I have to say that I am very impressed with Geisheker Marketing. I have hired marketing companies in
the past that ended up being nothing more than an expense and headache. Not so with The Geisheker
Group. Within weeks I had a steady flow of new clients coming in. Each member of the team displayed
a wealth of marketing knowledge and expertise. I have found them to be extraordinarily competent,
honest and fun to work with. I would recommend them to anyone who wants to grow their business and
make more money.”
Dan Leymaster
CEO, NP Sales Training
“We were very impressed to learn that in only a few short months you were able to so dramatically
improve our placement under Google search using our keyword phrase. We are pleased and gratified
with the results you have been able to achieve on our behalf. Keep up the good work.”
Shirin E. Harrell, BA, RN, MBA, JD
Partner, Harrell & Nowak, LLC
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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

“I’m very happy with the final product of our letter. It’s a funny thing, but it was the iterative process of
me writing stuff, you responding, me telling you what I do and do not like and you then you coming
back that generated the final product that I’m thrilled with.”
Padraic O Maille
Managing Director, The OMailleGroup, Ireland
“I just have to say, “Thank You!” For the short time I have personally worked with you, everything I
have asked of you, has gotten done quickly and professionally. Your work put into optimizing our
website has been a tremendous success. I look forward to the continued partnership and future
endeavors as our sales keep climbing!”
Jared Judson
Director of Sales, GNP Wholesale Picture Frames
“It was my luck that I saw The Geisheker Group Marketing website. I worked with Peter Geisheker and
learned what good Marketing can really do for your business. The Geisheker Group’s detailed work
and great marketing ideas have improved my Product Design Firms visibility on the Internet and has
returned value many times greater than my marketing campaign budget could have.”
Nisha Sawhney
CEO, SNS Product Design Firm
“Peter has been truly a tremendous resource to our company. We have been using The Geisheker Group
for over a year now and our company is extremely satisfied with their services. Our company has
experienced huge results as we are now in the top ten of the major top search engines. Moreover, the
Geisheker Group’s services are affordable, efficient, and the turnaround time is phenomenal. I would
recommend The Geisheker Group to any company that is in need of a reputable marketing company for
SEO and a super marketing campaign!”
Dunni Awoyemi
Administrator, Dubols Elder Care Services
“As you advised, I did a mailing a couple of weeks ago with the letter you wrote targeted at the niche
market of property management companies. I sent out about 300 letters with a magnet business cards in
each envelope like you said to do. Out of the 300 or so I received 4 inquiries from property
management companies. A contracting company my size can handle two large property management
companies. With these companies my business can have a never ending supply of work. I wanted to
share this with you and thank for the great results.”
James Angersola
CEO, Angersola Contracting
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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

“I wanted to tell you how shocked I am to see these SEO results for Bing & Yahoo. To be on page 1 or
high on page 2 in 5 of the 6 searches is great – and in just a few months! Thanks again I truly
appreciate it.”
Anthony Gawronski
CEO, APEX Medical Billing Services
“Please accept my sincerest thanks for the work you did to develop and implement a professional
Internet marketing campaign. As a startup professional services company in an extremely competitive
market, I needed someone who was willing to work with me and my vision yet also guide me in the
right direction. Your responsiveness, customer centric attitude and professionalism turned what I feared
would be one of the most complex and difficult parts of building my company’s brand awareness into a
clear strategy, with a solid foundation, and tangible benchmarks to track the effectiveness of my
campaign. I would most certainly recommend you to others, and look forward to working with you
again in the future.”
Andrew Wicklander
CEO, Ideal Project Group, LLC
“I liked your sincerity and quick response. I liked that you started our projects without asking that we
pay first. I liked your marketing approach to writing our sales letter, company profile, and website text.
You cared about our success. You provided very affordable pricing compared to other companies that I
worked with in the past. I felt that you took responsibility and gave me exactly what I wanted. Thank
you.”
Saiful Khandaker
President, Mi3, Inc.
“Please accept our most sincere thanks and appreciation for the extraordinary results we have seen
since working with The Geisheker Group marketing firm. As a direct result of your marketing ideas, we
have seen a marked increase in our client base. Sensitive to our needs, you have thoroughly impressed
us with your ability to market our products and services in a dignified and professional manner. We
highly recommend The Geisheker Group Inc. to any business seeking to expand their client base.
Thanks again.”
Dave Sevald
Operations Manager, W.A. Vorpahl, Inc.

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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

“I have a small business and I am short of time and money. I struggled with developing my own
website and marketing program to save money but it was a disaster, unorganized and ineffective. The
Geisheker Group was able to pull it all together and do it within our budget. Thanks to The Geisheker
Group, I now have a website and marketing program that is streamlined and easy for me to track and
keep up with. I got leads within just a couple of weeks of implementing the website and marketing
program and I am excited about being able to build my business with a website and marketing program
that works.”
Susan J. Johnson
Business Manager, East Coast Office Interiors
“I had been struggling for about a year with my love letters and calligraphy business when I found The
Geisheker Group Marketing Company. I had the recipe for a good business, however, the Geisheker
Group took my ingredients and made it exceptional. In addition, anytime I spoke with them, it was like
talking to an old friend who is always looking out for me.”
Victoria Napolitano
CEO, Victoria’s Fine Writings
“Peter is an excellent marketing consultant for a company that is looking for highly individual
attention, innovative thinking, e-marketing knowledge, and full appreciation of the need to wring value
out of each dollar spent. His greatest value to me has been what he has cautioned me not to do, as well
as what he has identified as absolutely essential. A great all-around one-person show.”
Jim Gould
Chairperson, Fundraising Solutions
“First, I would like to say that your marketing program was a lot more than what I expected and it had
so many helpful tips. The ideas you used in the sales letter you wrote for me were ideas I would not
have come up with on my own and the letter has been an excellent tool to help me get my foot in the
door with new clients. Before working with you, my letters would not even get opened. With the tips
you gave me on how to send the letter, now my letters are being read. Even though the idea was so
simple, it really works. What I really like is now when I call clients, because of your sales letter, now
they know exactly who I am, so it is not like I am making a cold call.”
Velyzhia Caballero
CEO, LNU Medical Billing

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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com

“Working with The Geisheker Group was truly a pleasure. They were always on time with projects and
I was impressed with their ideas and strategies. If you are looking for a marketing firm that does what
they say they will, hire The Geisheker Group Marketing Company.”
Pierina Danisi
President, Brando’s Bella Italia Olive Oil
“We have reviewed your marketing plan and have carefully reviewed it with the board. Your plan
amounted to practically 6 pages of what I’ve been doing wrong….hardly anything that I am doing
right.. It was very up front and direct in terms of what you felt were hurting our business. In other
words, it was EXACTLY what we needed. Thanks so much for your research. We have already
enforced many of your suggestions.
The sales letter you wrote for us is awesome!! Please pass on my gratitude. It is perfectly worded and
covers everything I want to say, but can never find the words to say, in a very conversational manner.”
Thomas Dorsher
Director of Operations, DigiGames, Inc.

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Copyright © 2016 Peter C. Geisheker. www.geisheker.com peter@geisheker.com


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